From Canary Media:

Heat-pump coaches aim to lower the activation barriers for people interested in the technology. They help neighbors understand the climate and financial benefits of heat pumps, how they work, what incentives owners can get, and how to check that a system will actually meet their home’s heating and cooling needs.

Home heating in New England typically relies on burning fossil gas and fuel oil for heat. HeatSmart Alliance estimates that switching to heat pumps could cut the annual carbon emissions of households in the region by an average of approximately 3 metric tons.