The Verge Bets on Blogging

September 13, 2022

The Verge, launching it’s redesign today:

But publishing across other people’s platforms can only take you so far. And the more we lived with that decision, the more we felt strongly that our own platform should be an antidote to algorithmic newsfeeds, an editorial product made by actual people with intent and expertise. The Verge’s homepage is the single most popular page at Vox Media, and it should be a statement about what the internet can be at its best.

So we sat down and thought about what was really important to us and how to make our homepage valuable every time you open it. We also thought about where we came from and how we built The Verge into what it is today. And we landed on: well shit, we just need to blog more.

Want to get posts like this in your email?

This work by Matt Zagaja is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.