Amazon’s Jungle Logic - NYTimes.com

December 14, 2011

I thought the following was an interesting anecdote from an article on Amazon’s recent promotion with their price-checking application. It is worth checking out the comments on this article as well. Generally I am not a fan of brick and mortar stores. I will still go for things like clothing and shoes. I also must concede that sometimes you need something the same day or you really want that gadget that just came out. I can attest to the pain of waiting for UPS to deliver my iPhone 4S while my friends had already retrieved theirs from the Apple or at&t stores.

Statements like this will no doubt make us all seem, to Amazon devotees, like a bunch of privileged, holier-than-thou ingrates. Privileged I’ll grant them. But as we swapped e-mails it quickly became clear that the real source of our collective dismay was actually gratitude, not ingratitude. On my first book tour I was invited to Barbara’s Bookstore in Chicago. The employees optimistically set up seven folding chairs, then occupied those chairs themselves when nobody showed up for the reading.

via Amazon’s Jungle Logic - NYTimes.com.

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